British MotorGroup - Making a Beautiful Environment Work
Invisible Acoustics - Branded Acoustics
British MotorGroup has recently built beautiful new offices and a Jaguar–Land Rover showroom in Søborg. The only missing element was viable sound for day-to-day work, sales discussions, and just ordinary telephone conversations. Cross-room echoes dominated all contact. Ramboll Acoustics made detailed acoustic measurements to establish the baseline for proper sound environments in the various room sections.
The showroom ceiling was off-limits due to extensive technical wiring. Therefore, Intelligent Space provided 325m2 of carefully placed acoustic surfaces and photos. 80% were designed to be invisible in order to accent the minimalistic architectural lines of the building interior – an exact wall color clone. The remaining 75m2 were carefully selected large-scale photo motifs of the Group’s latest Jaguar and Land Rover models in action. Design work for the project was carried out in close cooperation with the Danish and British managements.
After project completion Ramboll Acoustics revisited the BMG offices to confirm the improvements (see report here). And for both BMG employees and guests the results were dramatic – people are the ultimate judges of good sound.